The Importance of Mobile Friendly Websites

With the Mobilegeddon coming to pass in 2016, it is race between companies to make their websites mobile-friendly to stay relevant in today’s market. To the uninformed, Mobilegeddon is the given name of the phenomenon where the use of mobile internet surpassed desktop net surfing in October, 2016. According to Stats Counter, Global Stats, a staggering 51.3 percent of users prefer hand-held device over desktops for their online activities at only 48.7 percent. Admittedly, the difference doesn’t seem quite that much at a glance, but considering the statistics was in reverse just two years prior in 2014, the leap can be considered phenomenal, urging companies to sit up and take notice of the trend. Desktop or laptop use has been decreasing rapidly to ensure that this trend is here to stay. Sources predict that by the end of 2019, 79 percent of the world population will be accessing internet solely through their mobiles or tablets. This phenomenon is the reason more and more companies are opting for mobile-friendly versions of their website, to stay relevant in the online marketing game.

Why is it important to have a mobile-friendly website?
With more and more users preferring mobiles for their online activities, the number of people using desktops will dwindle to a mere 20 percent by the end of 2019. It means that your primary audience will be viewing your website on the mobile platform. If your website doesn’t allow the audience a smooth and easy experience, they will simply opt for a website that does. According to Google, 61 percent of users are unlikely to return to mobile site they have accessing and 40 percent visit a competitor’s site instead.

To stop losing customers to your rival companies, ensure your website is mobile-responsive as soon as possible. Engage professional designers who give your website the mobile-responsive design it needs to edge in the fiercely competitive online market.

To get a riveting experience of developing a mobile-friendly website, contact us today and get a quote!

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